Panels: VMI Panels

Custom-Designed, Branded PanelsBuilt for a particular company or organization
Benefits include:

A branded customer or audience panel gives you rapid access to the people you want to talk to – inexpensively and in a format that positions you as a leader in the market. The panelists know that you are the sponsor for the group. A panel can take many different shapes from simple outbound groups that have opted to answer surveys and look at new technology, to mixed media groups that have access to fully interactive sites for panel members and managers to exchange information and brainstorm.

VMI Blind Panels – Offer Confidentiality and Speed
If setting up your own panel isn’t desired or you want confidentiality, you can use one of our existing panels or we can build a blind panel for you. VMI specializes in hard-to-find consumers and b-to-b audiences such as C-suite executives, investor relations professionals, insurance agents, physicians, surgeons, contractors and many others.

For more information about VMI Panels, contact Jean Vincent at 1 (315) 685-7227 or vincentjg@vincentmccabe.com

VMI can build a custom panel for its clients and/or use one of its stock panels.

VMI Stock Panels – VMI managed panels are available for your use

The following panels are active:
The following panels are under development:

For more information about Vincent McCabe panels, contact Jean Vincent at 1 (315) 685-7227 or vincentjg@vincentmccabe.com



Important things to know about panels and qualitative and quantitative research



Panels – Judgment Samples:

A research panel is a group of individuals who match a particular audience type and have pre-agreed (opted-in) to do research and participate in the panel through a variety of research techniques, most commonly online surveys. These individuals become members of the panel in exchange for information, community or cold hard cash. They are screened to meet the specific requirements and the researchers continually update the panel database to make certain that the members are still viable. Because panelists have pre-agreed to do research, online surveys can be completed very rapidly. They are especially effective for descriptive (qualitative) research. Panels that are a match to the required audience can help test new product ideas, form(configuration) factors, ergonomics, pricing and communications, among other attributes.

Random Sampling Databases – also sometimes known as Panels

A hallmark of good quantitative research is the use of random samples. Random and other types of probability sampling can ensure that the researchers can make inferences over the universe (the entire market) and make projections as to how the market or the audience population will behave. Vincent McCabe uses these classic sampling methods when the study calls for predictive (quantitative) research. Market behavior research, pricing studies, customer satisfaction analysis and market size predictions are all studies where predictive sampling techniques are critical to success. VMI has access in-house to large universe databases for many audiences and can develop random samples for a full-range of consumer, b-to-b and hard to find audiences using its own files and those of partners that specialize in sample development. These include e-mail blasts, telephone call sampling and random digit dialing. These databases are also known as panels; however, they are different from a pure customer panel as described above.

 

Another Daly Communications Web Site!