Profile: Competitive Advantage
Key Value Proposition
 
High-end research capability, including advanced statistics  
 - Knowledge of methods that reveal not just surface information but also subconscious
  levels where real motivation and action reside
 
 - Reasonable pricing and a willingness to get you what you need when you need
  it
 
 - Knowledge of key markets and audience types
 
 - Confidence that your respondents will be interviewed at the level they require
 
 - Extensive secondary research at our finger tips on a wide variety of topics
 
 - Team players who are easy and fun to work with
 
 - A deeper look at your situation and its solution
 
Some people say that we can see around corners because of our ability to bring
 diverse information into a cohesive and meaningful whole – bringing new insights
 to the table.
Point-of-View
We understand that clients need research information rapidly and in an actionable
 form. This drives the overall Vincent McCabe business operation. This fundamental
 belief permeates how we develop a research plan and execute the science that
 gives structure to the work.