Profile: History/Leadership

History:

Founded by VMI President Jean Vincent and CFO John Vincent in late 2000, Vincent McCabe is built on a strong foundation of knowledge and experience in research, consulting and business management. Reviewing her long career in marketing consulting and corporate management, Jean realized that wherever she worked, she always built a research infrastructure to support clients and colleagues. She saw a need to help people find answers to their questions to ensure strong strategic marketing programs and products. Joined by John Vincent with his degrees in business administration and information systems, the entrepreneurial spirit that marked the development of several in-house research departments was used to launch Vincent McCabe, Inc. The company has enjoyed profitable growth since its inception.

Leadership:

Jean Vincent, President & CEO
Jean Vincent - Vincent McCabeJean’s expertise in the research field comes from more than 25 years of experience in research and marketing communications. She holds a B.S. in Marketing from the State University of New York and an M.S. in Communications Management from the S.I. Newhouse School of Public Communication at Syracuse University. Jean has developed successful research programs for leading organizations around the world. She had pioneered the use of hybrid focus groups that include psychological testing and methods to uncover subconscious motivation. Prior to founding Vincent McCabe, Inc., Jean was Executive Vice President at Sage Marcom, Inc., a b-to-b specialist communications company, and established its research business. She has served as Marketing Communications Director at Lockheed Martin. While serving as Marketing Communications Director at Welch Allyn, Inc., a leading medical device manufacturer, she established an in-house research organization that performed many brand assessments and new product development studies. Jean is also an adjunct professor of Public Relations Research and PR Measurement & Evaluation at Syracuse University. Jean can be reached at 1 (315) 685-7227 or vincentjg@vincentmccabe.com

John N. Vincent, Chief Financial Officer
John has over 20 years of financial management and information systems background. In his role at the company, John manages the financial aspects of the business and also oversees our computer operations. John holds a B.B.A from Adelphi University. John can be reached at 1 (315) 685-7227 or john@vincentmccabe.com

Elissa MacLachlan, Master Statistician
Elissa MacLachlan Vincent McCabeElissa has over 10 years of experience as a master statistician working in both the Quality Control field and Market Research field. She served as a statistician at Welch Allyn and Xerox prior to working at Vincent McCabe. Elissa holds B.S. and M.S. degrees in Applied Statistics from the Rochester Institute of Technology. She also received extensive training at the AC Nielsen Burke Institute and has completed statistical analysis for a wide variety of projects. She is especially adept at advanced techniques such as cluster analysis, factor analysis, customer segmentation and conjoint analysis for new product development. Elissa can be reached at 1 (315) 685-7227 or elissa@vincentmccabe.com

Matthew Vincent, Research Manager
Matthew has an MA in Geography from the University of Miami and BAs in geography and political science from Syracuse University. Matthew’s experience as a researcher comes from hands-on experience working with Dr. Daniel Griffith on an NSF/NIH funded study of pediatric lead (Pb) exposure and the relationship of early childhood exposure to Pb in the soil and in the dust inside of homes. This involved extensive use of GIS and spatial statistics. Matt has presented the results of his studies at various conferences, including the University of Cambridge in England where he assisted in geo-spatial workshops. Matt conducts primary and secondary research design and analysis at VMI. Matt can be reached at 1 (315) 685-7227 or matthew@vincentmccabe.com

 

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